What is Hoshin Kanri

Compass symbolizing the future, representing the Hoshin Kanri strategic planning framework that aligns organizational direction and goal achievement

Hoshin Kanri is a strategic planning method that combines long-term strategic objectives with actions to be taken to achieve them (development projects) and metrics that ensure transparent follow-up of strategy implementation.  The Hoshin planning method effectively aligns the organization toward common objectives. It was developed in Japan and means” direction” and ”management.”

Hoshin Kanri (sometimes also called Policy deployment, Strategy deployment, or Hoshin planning) is a strategic planning and execution management method. It is often associated with lean principles and is usually used in organizations that have already applied some parts of lean methods, e.g., in their production.

Typical elements of the strategy are shown in the picture below. The areas covered by the Hoshin Kanri method are marked green. It is a typical misunderstanding that Hoshin Kanri is a method used only in drafting a strategy. Hoshin Kanri is the operational part of the strategy. It links strategic long-term objectives with annual objectives and strategic projects with KPIs. Strategic planning also covers the important phases of alignment within the organization. Besides strategic planning, Hoshin Kanri’s management process enforces transparency and continuous learning. In the execution phase, the management process and behavior focus on deviations from the plan. One of the key terms often associated with Hoshin Kanri is “Learn to plan.”

What is strategy and what Hoshin Kanri covers

Strategy pyramid illustrating key elements from vision to KPIs, explaining the role of Hoshin Kanri within the overall business strategy.

Main phases of the Hoshin Kanri

  1. Clarify the strategic plan. Every organization must establish a clear vision, mission, and strategic choices. When introducing the Hoshin Kanri method, it often uncovers weaknesses and shortcomings that require clarification.
  2. Define strategic goals. Concretize key objectives for the end of the strategy period, followed by setting short-term goals, typically annual objectives. Visualize the strategy using the X matrix, also known as the Hoshin planning matrix, which provides a one-page overview of your strategy.
  3. Facilitate the ‘catchball process ‘, which initiates a dialogue about objectives with the next organizational layer. This critical phase builds a shared understanding of strategic objectives and secures commitment from the next level of the organization. Repeat this process at each level to ensure everyone aligns with and works toward common goals.
  4. Define key performance indicators (KPIs) to track progress toward the objectives. Ensure these KPIs are understandable and directly tied to strategic objectives.
  5. Develop of action plans: Based on the objectives and KPIs, create action plans, i.e. development projects, that outline tasks, schedules, and resources needed to achieve the goals.
  6. Monitor progress continuously: Agree on management system within the organization that monitors progress and addresses any deviations from the plan.

4 reasons why Hoshin Kanri enhances organization’s competitiveness

Helps to build a link between objectives, actions and KPIs

Hoshin Kanri often utilizes an X matrix to visually connect long-term objectives, activities, and metrics. As a result, organizations can directly link staff’s work to the overall strategy.  This leads to greater success and increased commitment from all members.

Ensures the focus of operations

Hoshin Kanri’s leadership model extends day-to-day management principles to the entire organization, without imposing a rigid leadership style. Instead, it provides a strong foundation for effective leadership, reinforcing the idea that what gets measured gets done.

Increases organizational collaboration and transparency

In Hoshin Kanri, the dialogue or “catchball” process helps teams align their actions and goals. Consequently, it reveals potentially conflicting objectives while fostering ownership at every level. As each team gains clarity, staff members become aware of their colleagues’ efforts, which leads to a transparent and motivating management model.

Lay the foundation for effective leadership

Hoshin Kanri’s leadership model extends day-to-day management principles to the entire organization, without imposing a rigid leadership style. Instead, it provides a strong foundation for effective leadership, reinforcing the idea that what gets measured gets done.

Who is benefits from Hoshin Kanri?

Hoshin Kanri’s leadership model extends day-to-day management principles to the entire organization, without imposing a rigid leadership style. Instead, it provides a strong foundation for effective leadership, reinforcing the idea that what gets measured gets done.

Many successful companies, such as Tesla, Toyota, Caterpillar, HP, and Bank of America, have adopted Hoshin Kanri. Moreover, public organizations like hospitals and municipalities also use it to manage strategy effectively. While it benefits large organizations by fostering a common direction and increasing cooperation, smaller organizations can also visualize strategy easily and prioritize actions.

Hoshin Kanri supports staff commitment by enhancing cooperation and transparency, regardless of pre-existing management structures or strong organizational cultures.

From this blog, you can explore whether Hoshin Kanri would be suitable for your organization.

A growing number of organizations have recognized the benefits of the method in implementing the strategy and therefore the use of Hoshin Kanri is increasing at an accelerating rate.

Amplon's customer ABB Logo

We’ve been using the Amplon X-matrix tool for our 500-person organization over the past two years. It has significantly enhanced clarity. Now, we have an easily accessible clear view for everyone of our long-term goals, annual objectives, and development topics both at the organizational level and within each activity.

While we’ve only scratched the surface of its functionality and potential, the tool’s intuitive interface, speed, and ease of use have been impressive. One of its standout features is the natural periodic check-ins it encourages, prompting our management team to engage in thorough discussions regularly.

Moreover, the Amplon team’s responsiveness and support have been outstanding. Overall, Amplon X-matrix has been an invaluable asset for our organization.

Ari Hyvärinen

ABB Drives Oy

Amplon is hoshin kanri software

Amplon uses the Hoshin Kanri principles to engage all employees and to visualize the strategy. Read more about Hoshin Kanri’s 3 basic elements. The X matrix is a powerful strategy visualization and Amplon is X matrix software that combines strategic planning, project portfolio management, and performance management.

With Amplon’s Hoshin strategy software, companies can design a bottom-up strategy and can easily adapt the software to their culture and processes. This approach makes it easy to share common development projects and activities, ensuring focus in the organization. Primarily instant monitoring of strategy through software dashboards allows immediate reaction to any deviation. Read why you should implement hoshin kanri with software.

Amplon - Hoshin Kanri made easy

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The Ultimate Hoshin Kanri X Matrix Guide

The “Ultimate Hoshin Kanri X Matrix Guide” provides an in-depth exploration of the X Matrix as a critical tool for strategic planning and execution. This guide details how the X Matrix aligns organizational objectives, improvement projects, and KPIs to ensure cohesive strategy deployment across all levels. With a focus on clarity and alignment, the X Matrix simplifies complex strategic processes into a single, visually engaging framework.

Amplon interactive X matrix software providing a clear and easy-to-understand visualization of the X matrix

Implementing hoshin kanri with software

Hoshin Kanri software, like Amplon, revolutionizes strategic planning by using a digital X matrix to align organizational goals with vision and mission, ensuring transparency and collaboration. This approach offers real-time data updates and intuitive interfaces, making the strategic process more agile and efficient than traditional Excel tools.

A leader leading Hoshin Kanri strategy deployement

3 basic elements of hoshin kanri

The three basic elements of Hoshin Kanri—setting tangible objectives, aligning goals across the organization, and implementing a structured review process—are crucial for strategic alignment and continuous improvement. Understanding these core components helps organizations effectively achieve long-term success.

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